EDA

: Experimental Digital Arts; Henry Jenkins; What Game Designers Need to Know About Transmedia Entertainment — February 11, 2010, 6:00 pm; Increasingly, convergence culture is giving rise to a still emerging mode of entertainment which links experiences and information together across multiple media platforms, enabling multiple ways of engaging with the content. Each medium makes its own distinctive contribution to the transmedia experience while each also provides a point of entry into the franchise as a whole. In this talk, Henry will introduce some core concepts which are central to understanding transmedia entertainment, including notions of seriality and world building, and will explore the specific contributions which games (including traditional video games and alternate reality games) are making to the larger realm of transmedia franchises. In doing so, he will draw examples from a wide range of transmedia projects, including The Matrix, Harry Potter, Lost, Star Wars, and Heroes.

Henry Jenkins joins USC from the Massachusetts Institute of Technology, where he was Peter de Florez Professor in the Humanities. He directed MIT’s Comparative Media Studies graduate degree program from 1993-2009, setting an innovative research agenda during a time of fundamental change in communication, journalism and entertainment.
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